Case study · Agency AI
What sets them apart is that they operate as a genuine strategic partner, not an external agency.
About the client
Agency AI is an AI and automation consultancy based in Glasgow, Scotland. Founded by Max Modlin in 2024, it helps businesses put AI and automation into practice, turning pilots into working systems rather than stuck experiments.
Max spent over twelve years in enterprise tech, holding Director and VP roles at major banks, before starting the consultancy. He recently partnered with Regen and is now a dedicated partner, helping to implement AI builds within the business.
The challenge
Agency AI needed a repeatable way to fill the pipeline, not just a stream of one-off interest. Three gaps stood in the way.
Organic content was generating inbound interest, but Agency AI needed a more predictable, repeatable source of qualified conversations to support growth targets, rather than relying on organic reach and referrals. The website was also not set up to capture demand: no SEO or keyword structure, and no gated assets to turn visitors into known leads.
There was no structured sales motion reaching the ideal customer profile directly. Agency AI needed a way to start conversations with the right people at scale, tracked and measurable, without pulling founder time away from product and delivery.
Growth depended on reaching buyers in the target markets: the United States and United Kingdom. Activity needed to concentrate on those geographies and show measurable movement in the right audiences.
How Regen supported Agency AI
Regen ran an ecosystem approach: organic content as the always-on base, a stronger website with gated assets to capture demand, and a dedicated sales system on top. Paid search is now being layered in to amplify. Insight from one channel feeds the others.
Consistent organic content built visibility and authority, and generated qualified inbounds over the engagement. It established the foundation the rest of the engine now builds on, and social now feeds real conversations into the pipeline.
Worked with Agency AI on an SEO and keyword-driven website so the right buyers can actually find them. Built gated assets, including an ebook, to capture demand and turn anonymous visits into known leads.
Built a system that starts conversations with the right people directly. It is live and working in the background, generating qualified conversations without adding to the founder's workload.
Now layering in paid search to amplify the same targeting and messaging, closing the loop from organic through to paid.
Over the same 30-day window in which the sales system went live, the site showed a clear lift in traffic, with referral traffic and new users climbing and the United States and United Kingdom leading the geographies, matching the target demographic.
The results
Traffic and new-user growth moved in the right direction, while engagement and profile views kept climbing and content translated directly into booked appointments.
referral traffic in the first 30 days
month-on-month growth in new users
engagement and profile views, month on month
appointments secured directly off the back of content
Beyond the traffic, the work is compounding. Engagement and profile views are climbing month on month, and social is feeding real conversations into the pipeline. A dedicated sales system is now running quietly in the background, starting the right conversations with the right people, with paid search being layered in to amplify.
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