Regen resources
B2B digital marketing
insights.
Practical guides for SaaS, tech and AI teams on search, content, creators, demand generation and go-to-market, written by the people who run it every day.
CreatorUGC ads examples: 6 tech brands running creator campaigns that workHow Juno, Cantina, Viktor, Vibiz, Krea, and Spyglass use creators and UGC ads to grow, with the hooks, pay models, and structures you can copy.
CreatorWhat is Canvas UGC? How it works for B2B, SaaS, and tech brandsCanvas UGC puts creators on social accounts your brand owns, posting short-form video at volume. How it works, what it costs, and when it suits B2B.
CreatorCanvas UGC pricing: what a programme costs in 2026How Canvas UGC pricing works, Regen's Starter, Growth, and Enterprise tiers from $2,500 a month, what drives cost, and how B2B brands should judge value.
CreatorUGC hooks: 15 openers that work for tech, SaaS, and AI products15 UGC hooks that stop the scroll for tech, SaaS, and AI products, with real examples from Juno, Viktor, Cantina, and Vibiz campaigns and how to test them.
AIAI go-to-market strategy for B2BA practical AI go-to-market strategy for B2B: pick a market you can win, position around outcomes, sequence channels, treat proof as infrastructure.Want a direct view on your marketing?Book a strategy call and we will tell you plainly where the opportunity is.Book a call
CreatorCanvas UGC vs traditional UGC vs influencer marketing: which fits B2B?3 creator models compared on cost, ownership, volume, and B2B fit, with a simple way to choose the right one for your product and sales cycle.
CreatorWhat are UGC ads? A guide for B2B, SaaS, and tech brandsUGC ads are paid ads made in the style of creator content. What they are, the 4 main types, what they cost, and how B2B and SaaS brands make them work.
CreatorUGC for SaaS: how software companies use creator content to growHow SaaS companies use UGC and creator content to drive trials and pipeline: which SaaS products it suits, the formats that work, and how to start.
SaaSSaaS demand generation: pipeline over leadsSaaS demand generation explained: how it differs from collecting leads, which channels to use, how to measure pipeline, and how to reset a stalled programme.
CreatorWhat does a UGC agency do? Services, costs, and how to choose oneWhat a UGC agency actually does, how it differs from a marketplace or influencer agency, what it costs, and the questions to ask before you hire one.
CreatorHow to build a creator programme: pay models and structures that workHow to build a creator programme for a tech brand: the 5 pay models used by Cantina, Viktor, Vibiz, and Krea, how to structure one, and what it costs.
CreatorUGC agency vs in-house: which should a B2B brand choose?Should you hire a UGC agency, build a creator programme in-house, or use a marketplace? Costs, trade-offs, and a simple way to decide.
TechSEO for tech companiesSEO for tech companies in plain English: technical basics first, free tools to find what to rank for, topic hubs, and how to connect search to revenue.
CreatorBest UGC platforms for tech, SaaS, and AI brands in 2026The best UGC platforms for tech brands in 2026: marketplaces, platform-native creator tools, research tools, and AI UGC generators, and when to use a managed service instead.
CreatorHow to measure UGC: the metrics that matter for B2B and SaaSHow to measure UGC and creator campaigns, from hook rate and hit rate to cost per trial and pipeline, plus how to attribute signups to creator content.
CreatorAI UGC vs human creators: which should tech brands use?AI UGC tools can make creator-style video in minutes. When AI UGC works, when human creators win, and how B2B and tech brands can combine both.
CreatorSpark Ads vs partnership ads vs Thought Leader Ads: creator ads for B2BHow TikTok Spark Ads, Meta partnership ads, and LinkedIn Thought Leader Ads work, how permissions work on each, and which one fits your B2B campaign.
SaaSSaaS SEO: the B2B guideA plain-English guide to SaaS SEO for B2B teams: what to publish, the technical basics, free tools, and how to judge search by customers, not traffic.
CreatorUGC content: what it is and how B2B brands use itWhat UGC content is, the 5 types B2B brands use, where to put it, how to get it, and how to measure it against pipeline instead of views.
CreatorUGC examples: 9 formats B2B and SaaS brands can copy9 UGC formats that work for B2B, SaaS, and AI brands, with example hooks, where each format performs, and what you need to make it.
CreatorUGC disclosure rules: how to run creator content legally in the UK and USThe UGC disclosure rules for UK and US brands: ASA, CMA, and FTC guidance, platform labels, brand-owned accounts, AI presenters, and a practical checklist.
TechContent marketing for tech companiesContent marketing for tech companies across blog, LinkedIn, email, video, webinars and sales assets, built as one system that supports pipeline.
CreatorB2B influencer marketing: a practical guide for 2026How B2B influencer marketing works, the 6 types of B2B influencer, how to find and vet them, how to structure deals, and how to measure pipeline impact.
CreatorSteven Bartlett's $400m OBSN bet: what it means for B2B brandsSteven.com and Authentic Brands Group launched OBSN to invest up to $400m in creator businesses. What was announced, and what B2B marketers should take from it.
CreatorUGC glossary: 35 creator marketing terms every B2B marketer should knowA plain-English glossary of UGC and creator marketing terms, from Canvas UGC and Spark Ads to hook rate, whitelisting, and usage rights.
AISEO for AI companiesSEO for AI companies: handle unstable category language, build trust, fix technical basics, use free tools and stay visible in search and AI answer tools.
SaaSHow to choose a SaaS marketing agencyHow to choose a SaaS marketing agency: what a good partner should own, the questions to ask before you sign, red flags, and a simple scorecard.
TechLead generation for tech companiesLead generation for tech companies: define fit, match offers to buying intent, choose channels, fix conversion paths and measure leads by downstream value.
AIHow to choose an AI marketing agencyHow to choose an AI marketing agency: signs a partner understands AI markets, questions to ask, red flags that waste budget and a scorecard for non-marketers.