The B2B Google Ads Agency

Capture demand at the exact moment someone needs you.

Regen is a Google Ads agency for B2B companies in SaaS, AI, tech, and professional services. We turn paid search into qualified pipeline.

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Trusted by ambitious B2B teams

Why Google Ads are worth it for B2B

When someone searches for what you offer, they are telling you they are ready to act, and Google Ads puts you in front of them at that exact moment. We build and manage campaigns that turn your paid Google Ads spend into qualified pipeline and booked calls, reaching the right buyers and keeping your cost per enquiry down, so your sales team is talking to people who are already looking.

What's included

Everything the work
needs to perform.

01

Google Search and Display campaign setup and management

Tightly structured campaigns follow buyer intent, with every moving part managed from launch onwards.

02

Keyword and competitor research

Research finds the searches that signal real demand and shows where competitors win or waste spend.

03

Conversion-focused ad creative and copy

Every headline and description answers intent, earns attention, and gives the right buyer a reason to click.

04

Landing page and conversion recommendations

Clear recommendations turn paid landing pages into a smoother route from search to qualified enquiry.

05

Bid, budget, and audience management

Budgets follow the buyers, searches, and moments most likely to create valuable pipeline.

06

Conversion tracking and reporting

Tracking connects every enquiry to its source, so decisions follow pipeline rather than platform metrics.

FAQs

Questions,
answered.

Will Google Ads work for a considered, high-value sale?

Yes. Even when your sale is long and involves several decision-makers, the moment a buyer searches is when they are most open to hearing from you. We focus budget on those high-intent searches.

How much should we budget for Google Ads?

We usually recommend around £2,000 to £3,000 a month in ad spend, though the right figure depends on how competitive your industry is.

How quickly will we see results?

Campaigns can generate qualified enquiries within the first few weeks, and we optimise from real data as it comes in.

Do you manage everything?

Yes, from strategy and campaign build to creative, bidding, and reporting.

How do you keep costs under control?

By focusing on the highest-intent searches, cutting what does not convert, and continually testing.

How do you measure success?

On qualified enquiries, calls booked, cost per acquisition, and the pipeline and revenue generated.

Our results

15% increase in referral traffic

In the first 30 days, from organic, search and outbound.

5x the target audience reached

From account-based marketing and founder-led social.

Placed 3rd out of 280+ companies

At launch, from organic social and Product Hunt.

Read more results

Start here

Ready to build demand
that converts?

An open conversation about your current marketing and where the business is heading, to see whether there is genuine potential for a collaboration.

Here's what you'll get:
  • Helpful advice and practical guidance
  • A clear view of your strongest next move
  • No obligation
Get started here ↘
Holly, Regen co-founderTaylor, Regen co-founder

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30 minute session

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